Þula, IS
Þula is a contemporary commercial gallery based in Reykjavík, with its primary location in the Marshall House and an upcoming secondary gallery space and showroom at Hafnartorg.
Representing a diverse selection of established and emerging artists, Þula is dedicated to fostering a dynamic platform that bridges the local and international art scenes.
The gallery is committed to showcasing innovative artistic practices that challenge conventions, explore new narratives, and engage with global discourses in contemporary art. By cultivating dialogue between cultures and perspectives, Þula seeks to create a space where artistic expression transcends boundaries and connects with a wider audience.
Originally founded in 2013 as Hverfisgallerí, the gallery adopted the name Þula in 2023, marking a new chapter in its evolution. Through its carefully curated exhibitions and programming, Þula continues to cultivate an engaging and thought-provoking environment for artists, collectors, and art enthusiasts alike.
Þula represents the Icelandic artists Anna Maggý, Auður Lóa Guðnadóttir, Áslaug Íris Katrín Friðjónsdóttir, Davíð Örn Halldórsson, Guðmundur Thoroddsen, Kristín Morthens, Lilja Birgisdóttir, Rakel McMahon, and Sunneva Ása Weisshappel. Recent collaborations include Hayden Dunham (USA), Scott Everingham (Canada), Kristinn E. Hrafnsson, and Hrafnkell Sigurðsson (both Iceland).
The Marshall House - Grandagarður 20
101 Reykjavík
Iceland

Featured Artist(s)
This year's presentation
Þula Gallery’s booth presentation invites viewers to question the boundaries between the real and the imagined, the tangible and the abstract. Featuring works by Auður Lóa Guðnadóttir, Lilja Birgisdóttir, and Anna Maggý, the presentation explores transformation and perception: Can garbage become something unexpectedly valuable? Can a cat exist beyond its physical form? Does a distorted human body still retain its humanity?
Lilja Birgisdóttir redefines waste, giving discarded materials new life through mixed media. Auður Lóa Guðnadóttir’s whimsical sculptures play with familiar symbols, shifting their meaning. Anna Maggý distorts the human form, questioning identity through abstraction. Together, these artists transform the familiar into something new, sparking a dialogue on perception, materiality, and meaning.
Featured Artworks
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Courtesy of Þula and Anna Maggý -
Courtesy of Þula and Auður Lóa Guðnadóttir Auður Lóa Guðnadóttir
Flower Decoration, 2024
Papier maché, acrylics & epoxy, 65 x 75 x 60 cm -
Courtesy of Þula and Lilja Birgisdóttir Lilja Birgisdóttir
Still live II, 2022
Oil on gelatin silver print photograph, 63 x 50,5 cm -
Courtesy of Þula and Anna Maggý -
Courtesy of Þula and Lilja Birgisdóttir -
Courtesy of Þula and Auður Lóa Guðnadóttir Auður Lóa Guðnadóttir
Cats In a Cathouse, 2024. Papier maché, acrylics & epoxy, 35 x 34 x 23 cm
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Courtesy of Þula and Lilja Birgisdóttir Lilja Birgisdóttir
Still live I, 2022
Oil on gelatin silver print photograph, 63 x 50,5 cm -
Courtesy of Þula and Auður Lóa Guðnadóttir Auður Lóa Guðnadóttir
Two Pink Cocatoos on a perch, 2024
Papier maché and epoxy, 42 x 20 x 46 cm -
Courtesy of Þula and Auður Lóa Guðnadóttir -
Courtesy of Þula and Auður Lóa Guðnadóttir Auður Lóa Guðnadóttir
Cat On A Swing, 2024
Papier maché, acrylics & epoxy, 32 x 23 x 29 cm -
Courtesy of Þula and Lilja Birgisdóttir -
Courtesy of Þula and Anna Maggý -
Courtesy of Þula and Anna Maggý -
Courtesy of Þula and Anna Maggý
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