Market Art Fair

Artist Gregor Hildebrandt Wins BMW Art Commission 2025

Collaborations

Photo by: Oskar Omne

For the third consecutive year, Market Art Fair is thrilled to continue the collaboration with BMW.

This year, the german artist Gregor Hildebrandt has been selected to showcase his artwork across Stockholm City during Market Art Fair 2025, taking place from 14 May to 18 May.

His design will be featured on a fleet of six electric vehicles, including the BMW i5 and i7 models, circulating around the city. One of these cars will also be prominently displayed outside Liljevalchs. Gregor Hildebrandt is represented by Avlskarl gallery, which is also part of Market Art Fair 2025.

“My chosen design, titled Ietztes Jahr in Marienbad, 2022, was originally created for a group exhibition at Atelierele Malmaison in Bucharest. The piece is inspired by the classic film Last Year at Marienbad. It incorporates a VHS recording of the film’s first third, along with emotional decisions related to colour – particularly turquoise. I envisioned the car as a kinetic sculpture, imagining the film’s fragmented narrative driving through Stockholm, merging the past and present in a mobile form.”

“I envisioned the car as a kinetic sculpture, imagining the film’s fragmented narrative driving through Stockholm, merging the past and present in a mobile form.”

 

  • Photo by: Oskar Omne

What are the benefits of this kind of commercial collaboration between art and industrial design, as you see it?
Gregor Hildebrandt: “For me, this collaboration doesn’t feel particularly commercial. Instead, it’s an opportunity to integrate art with industrial design in a way that feels dynamic and accessible to the public. It’s about making art part of the everyday experience.”

Did you ever imagine your art taking on a form like this?
Gregor Hildebrandt: “While this kind of project may have seemed unconventional at first, I’ve always imagined my work having the potential to take on different forms and contexts. This collaboration feels like a natural extension of that vision.”

 

  • Gregor Hildebrandt. Photo by Johanna von Holst

Gregor Hildebrandt was born in 1974 in Bad Homburg, Germany. He now lives and works in Berlin, Germany. Hildebrandt’s paintings, sculptures and installations combine musical, pop-cultural and cinematic influences, using visual materials of sound recordings such as vinyl, CD’s, and cassettes. Balancing both sound and silence past and present, the familiar and unfamiliar, Hildebrandt composes technically complex and tactile works of nostalgia. Gregor Hildebrandt is represented by Danish gallery Avlskarl Gallery.

  • Photo by: Oskar Omne
  • Photo by: Oskar Omne

In previous years, the BMW Art Commission has featured Siiri Jüris from Galleri Duerr and Katrin Westman from GSA Gallery. As we look ahead to Market Art Fair 2025, this partnership promises to bring innovative art to the streets of Stockholm, demonstrating the evolving relationship between art and industrial design.

BMW has been deeply engaged in the forefront of the arts for over half a century. The company has over 100 long-term initiatives in modern and contemporary art, classical music, jazz, architecture, and design worldwide. BMW Art Commission supports the most promising artists of the day, and we are proud to be able to support the Nordic art scene together.

 

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BMW Art Commission